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Where else would you find in-depth coverage of the state of the media, advertising and marketing industries? Our dynamic, eagle-eyed editorial team brings you. Arzoo's unique technology enables sourcing of best prices for Air Travel and Hotel Reservations. also presents multiple options for. See special report on print media, afaqs! Reporter, August , .com/all/news/misc/ See Report of Indian.

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Friends of the users can like or comment on the post. According to Pew Research , The newspaper circulation has gone down by 9. But Sanjay Kumar claims that Internet is yet to cause any decline in the print circulation in India.

He states the low internet penetration, lack of internet literacy and resources and the reading habits of Indians. The Hansa research claims that Print circulation has increased from million readers in to million readers in But another aspect of the research by Hansa also shows that while circulation has gone up, the time spent on reading print has gone down.

It shows that time spent has gone down from 65 minutes in to 79 minutes in It also shows that the internet users in India have gone up from 3 million in to 42 million in It is still a positive news because inspite of expanding internet growth, the print circulation has still managed to maintain an upward trajectory.

Another important factor is the growing number of news apps and News Websites. He says that apps have still not been able to contribute any significant income to the media houses. Also Afaqs reporter claims that only 1 in 10 Indians has visited a news website in What sets the Indian newspaper apart and insulates it from the world-wide trend of decline?

There are two factors. First, the internet penetration in India is too low. Another factor is that the newspapers in India are delivered at home. This is an old tradition of newspapers that is missing in the west, where most of the circulation happens off news-stands. The abundance of labour is a huge factor that plays its part. The third and most important factor is that of vernacular languages. The internet in India still remains pre-dominantly English. People still prefer newspapers for content in vernacular languages.

If the internet affects the print, it hits the print harder, as The English newspapers growth in India has slowed down to 3. This is basically because the English news consumers live generally in the cities.

But inspite of the vernacular medium of having such a wide reach, English newspapers have the highest amount of revenue. Also because advertisers automatically value someone as a prospective customer based on whether they read an English newspaper. The Print Media still remains the 2nd most preferred method for advertising after Print. But the internet is till catching up. So it is upto the vernacular dailies to keep up with the English newspapers if the print media has to survive.

This gap also causes a gap directly between the advertising rates of English and vernacular newspapers. This gap will only decrease with the increase in download power across the population that consumes vernacular media. This population usually stays in the small towns and villages of India. But these newspapers have also failed to survive against the rising internet platform.

This also causes the vernacular newspapers to rely more on circulation prices. India has around newspapers in 22 languages and the numbers are growing also in circulation.

It is indeed questionable how Indian Print Media is doing so well while its counterparts are on a verge of complete failure. The answer can be found in the fact that India is called a developing or rising economy, The print industry in India is completely different from most markets in world. There are several factors that set us apart.

First is literacy. This is a shocking number. But for the print media, this is a good news. Because even with such a low literacy level and even lower education level, the increase in print circulation numbers fails to cease.

This low number is again an opportunity for the newspapers.

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But again, should they choose to reach them before the internet does. Case studies: The Hindi factor: It will be not fair to include Hindi in the list of vernacular languages. News in this language is not consumed at a very regional level.

Most of them have braved their way out of their home turfs to expand to other states whether Hindi newspapers have a strong market and have developed a Pan India presence thus increasing their growth. In , the Dainik Bhaskar newspaper decided to move out of its home turf of Madhya Pradesh to look for markets elsewhere.

Today it has 36 editions and sub editions across India. It was also one of the shareholders in founding of the English newspaper DNA in Mumbai which proved to be a strong competitor to the established Times of India.

However it later sold its share to its partner Zee Media. The Dainik Jagran has also expanded its reach and has around 37 editions around the country.

afaqs! Reporter

Acquisitions are also another method by which newspapers are stabilizing their business. The Dainik Bhaskar group also acquired the Saurashtra Samachar newspaper.

This pan India presence is helping the newspapers strengthening their business and increase readership. Kerala contributes 37 per cent while Andra Pradesh and Tamil Nadu contribute 26 per cent and 23 per cent respectively to the total regional print market in South India. Afaqs Reporter This increasing strength of the southern press has not much studied upon by either the vernacular press or the English and Hindi press.

Tamil newspapers are also gaining a pan India presence through opening circulations in Metros like Mumbai, Delhi, Bangalore which have a huge south Indian population.

This could be a significant market for Print Media businesses if they choose to count on it. But compared to Northern Hindi press and other vernacular press, the southern press has decided to move online.

Reading a newspaper is a matter of pride for every Bengali and is a part of the social life of Bengalis. Also the readers of Bengali newspapers show signs of high literacy and awareness Afaqs reporter Content relevance with case studies: Content relevance is an important factor to look at when we talk about Print Media.

All these newspapers in 22 languages cater to some audience. The content of the newspaper and how it develops followership defines the future of a newspaper in the certain region. One of the most important reasons why newspapers are losing followership and more importantl Time spent is because the content fails to interest the audience.

The newspaper cannot be arrogant and choose what it wants to write about. If it does, it should accept that the readership is limited. Some are trying to balance the both. When The Hindu, a leading national daily opened office in Mumbai, they decided to open an entertainment section: something which was not common in the newspaper.

The DNA In its most recent changeover both in the management and the look of the newspaper decided to reduce the City column to just 2 pages.

They are one of the first ones to realize that nobody living in cities looks to newspapers for daily news, especially in English ones. Also supplements have also been started by many newspapers that target specific audiences from school going kids, college students to retired personnel.

Jagran Prakashan especially started the City Plus edition to target the youth in the houses which consume the Dainik Jagran. The Press often referred to as the 4th pillar of democracy has been known as the guardian of democracy. We can see certain examples. In Kerala, the newspaper habit was entrenched in Individuals since the s a time of political turmoil in the country.

The circulation rose to 1,98, copies.

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A habit of reading about politics was developed among many. This could be seen by the amount of activity on social media pages of News Media outlets, etc. So it is true that Newspapers also have a political and social role to play and it also influences the news consumption habits of individuals. Statistics of newspapers in India: Newspaper Language Circulation Dainik Jagran Hindi Hindustan Hindi Dainik Bhaskar Hindi Malayali Manorama Malyalam Daily Thanti Tamil Rajasthan Patrika Hindi Amar Ujala Hindi The Times of India English Matrubhumi Malayalam Lokmat Marathi The table shows the low standing of English newspapers compared to vernacular newspapers in terms of circulation still Times of India has more revenue from advertising compared to any other newspaper Survey analysis I also went ahead with a survey to find out my own data that would help me arrive to a better conclusion about the topic.

Respondents came from Varying age groups and different demographics. Questions asked were related to news consumption habits of individuals.

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This pan India presence is helping the newspapers strengthening their business and increase readership. The research does not focus on the opportunities that the internet medium offers but focuses more on the challenges the print faces due to the online medium.

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Media downloading agencies find a strong online support in Afaqs. So it is upto the vernacular dailies to keep up with the English newspapers if the print media has to survive.

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